On Monday I gave a free, 2-hour presentation to local Wickenburg area business owners titled Top Google Local Ranking Factors for 2013 at the Wickenburg Chamber of Commerce.
During my presentation I reviewed Google’s 8 overall ranking factors:
- Place Page Signals
(Categories, Keyword in Business Title, Proximity, etc.)
- External Loc. Signals
(IYP/aggregator NAP consistency, Citation Volume, etc.)
- On-page Signals
(Presence of NAP, Keywords in Titles, Domain authority, etc.)
- Link Signals
(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
- Review Signals
(Review quantity, Review velocity, Review diversity, etc.)
- Social Signals
(Google+ authority, Facebook likes, Twitter followers, etc.)
- Behavioral/Mob. Signals
(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)
Personalization includes providing the searcher with the results that are most relevant for them while they are within a particular geographic location.
And the top 10 most important ranking factors that include:
- Proper category associations for your business
- Having a physical address in city of search
- Geotagging of images and videos
- Consistency of structured citations
- And Quality/Authority of structured citations
My next free event scheduled with the Wickenburg Chamber is on October 29th discussing Mobile Marketing for Local Search.